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商品編號： 9-811-078 出版日期： 2011/06/06 作者姓名： Applegate, Lynda M.;Kerr, William R.;Lane, David 商品類別： Entrepreneurship 商品規格： 18p 再版日期： 2013/01/23 地域： China;Singapore;Hong Kong 產業： Furniture 個案年度： 2010 -
商品敘述：
Chris Exline founded Home Essentials, a furniture rental business targeted toward expatriates, in Singapore but rapidly moved the base of operations to Hong Kong. The company was highly successful in Singapore and Hong Kong and then pursued rapid global expansion. Lacking frameworks for deciding upon countries to enter and services to deliver in each country, Exline used gut instinct. Lacking control systems and information, he failed to identify problems early and had trouble understanding the root cause of failures. The global financial crisis intensified the problems. The case ends by describing how Exline was able to turn around the troubled company and develop necessary governance systems. The question of whether to once more attempt to grow beyond Hong Kong and, if so, the approach to take in selecting countries, is a central issue Exline faced at the time of the case.
涵蓋領域：
Entrepreneurial management;Market entry;Entrepreneurship;Multinational corporations;International business
相關資料：
Case Teaching Note, (5-813-154), 20p, by William R. Kerr;Spreadsheet Supplement, (9-813-702), 0p, by Lynda M. Applegate, William R. Kerr
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